
Icon was focusing on food and what was going to happen in the future and had asked Zim & Zou to create a "vibrant and striking image" for issue 104. They wanted the image to be themed around what the future holds for food. The co-founders of Zim & Zou, Thibault Zimmermann and Lucie Thomas, created a 3D burger with a weird, unnatural colour scheme; blue, purple, lime green, bright pink.
I really liked this - I certainly think they produced a "vibrant and striking" image - and the unnatural colours make me think of additives and E numbers which are big issues in the food industry at the moment. It is also making the point that more and more food is being made by factories and machines, rather than people, which is quicker, easier and cheaper but not necessarily better for us because so much fat and sugar is being pumped into it to make it taste "better" or to last longer. It raises the issue that we don't really know whats going into our food and soon our food will almost start to look unrecognisable.
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