I think his work is beautiful; I love it! His highly decorative images are very attractive and make me want to look at his posters for ages to see every detail - which is a really good thing because it makes you take in all the information about whatever he's advertising. I really like his flowing use of line and the stylised, natural forms. I love the way he uses flowers and jewels altogether to create a highly opulent image. His women often wear a far away look on their faces which gives the piece a dream-like quality which gives the impression desirability - you want to be in this wonderfully, beautifully decorative place with this beautiful women. Desirability is key in advertising; you have to make whatever it is you are advertising appealing to your target audience so that they will buy the product.
Tadanori Yokoo - Yokoo's style is Pop Art and I really like the simple, stylised images. I love his bold use of vivid colour; the pink and the yellow looks really good together. I like the highlight of light blue; gives the picture a bit of lift. There's a lot going on in this poster yet it doesn't feel too busy - I think that this might be because the style is clean and to the point (straight lines and block colours) so it all seem to fit together. There is a nice balance throughout the poster which I like.
Ed Fella - I like the way Fella uses different fonts for the different words. This style really appeals to me and I like the the soft, pastel colours he has used. I like the free hand typeface; I prefer more flowing, handwritten fonts to typed looking text.
Modern Dog -
I love that vivid pink writing; it really stand out and makes you want to look at it. The bright colours grab your attention and also make the poster feel upbeat. I like the abstract, orange shapes in the background; they create a nice contrast with the pink and add a bit more interest to the poster without taking the focus off the text which is the most important bit. I love the cut out looking type of the "your" - makes the piece feel youthful and fresh. I also think the highly coloured, very decorative butterfly adds to the fun, bright, arty feel of the piece. Modern Dog often only uses a two tone colour scheme (and black and white) to create bold, fun pieces.
Jewboy Corporation (Yaron Shin) -
What I like about Yaron Shin's work is that a lot is suggestive; take Body Parts, for example, at first glance it's very shocking and apparently vulgar yet on closer look you actually see that it's just a mass of flesh coloured shape and it's your own mind that's tried to make sense of it and turned it into something dirty. Shin obviously wanted you to see something in his picture and so chose where to place things carefully and I think that's really clever. I don't like the piece itself but I admire the way he's created this image; it plays around with how we see things and touches upon the darker side of human nature. I think it's a really interesting technique.
Patent Pending Design -
I really like this piece of work from Patent Pending Design but I'm less fond of some of his other posters. I liked this one because I thought it was a bit off beat and quite quirky. I love the simple yet interesting design - it feels quite understated and cool. It's not shouting at you because the colours are warm instead of bright but it draws you in by being a bit different and intriguing.
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